How It Works

This automation creates a direct, two-way bridge between your Google Ads campaigns and Google Sheets, managing your search terms in near real-time. It acts as both a shield against wasted spend and a funnel for growth.

Automatic Defense

The script continuously scans your search terms. Any term that isn't already a keyword or whitelisted is automatically logged in a Google Sheet and added to a Negative Keyword List.

Seamless Promotion

Review the logged terms in your Google Sheet at your convenience. If you spot a valuable term, simply mark it with "Yes". The script will automatically:

• Unblock it: Removes the term from the negative keyword list.
• Promote it: Adds it as a new keyword with the correct match type.
• Format it: Applies specific prefixes based on the Ad Group.