How It Works

Unlock the black box of your Google Ads search terms. This advanced script goes far beyond standard reporting by categorizing every single query into specific match-type buckets: Exact, Phrase, Broad, Close Variant, and—crucially—Hidden terms.

Bucketed Analysis

The analyzer breaks down performance for keywords, ad groups, and campaigns. It calculates exactly how much budget is being spent on "Close Variants" versus "Identical Matches," giving you a clear view of where your money is actually going.

Comprehensive Output

You receive two powerful tools:

• Google Sheet Dashboard: Four detailed tabs (Account, Campaigns, Ad Groups, Keywords) with color-coded heatmaps.
• Automated Email Summary: A beautifully formatted email sent directly to you, highlighting top campaigns by "Hidden Cost" and "Close Variant %".