Category: Uncategorized

If you run an e-commerce site, this scenario is your worst nightmare — and it’s one of the most common issues our team at PPC & SEO Automation Lab finds when auditing new accounts: You are running a Google Shopping campaign for your best-selling sneakers. The ad is live, the budget is high, and people…

We like to think of ourselves as detail-oriented professionals, but biology disagrees. The human brain is not designed to stare at spreadsheets for 8 hours a day without making mistakes. We get tired, we get bored, and we skim — and that’s exactly where the human error tax starts adding up on every account our…

For the last decade, the job of a digital marketer often looked like this: Open a dashboard, click some buttons, export a CSV, open Excel, make a pivot table, go back to the dashboard, change a bid. Rinse and repeat. We were essentially highly paid “click-monkeys,” doing repetitive manual labor that required very little actual…